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New rule calls for "breast-feeding encouraged" label
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Posted on
Jul 03 2008 3:55 AM
by
adeal
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The China Advertising Association officially released its newest set of self-discipline rules on Tuesday. The rules stipulate that advertising must be true and legal and should not cheat or mislead customers, Beijing Youth Daily reports. Suggestions include stating that milk powder advertisements must contain phrases in support of breast feeding and sanitary towel advertisements should not advocate long period usage without changing.
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